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Time to Rethink US Frontier AI Model Dominance

Isobel Healey
4th August 2026

Computer Weekly’s Cliff Saran looks at how DeepSeek’s aggressively priced V4 Flash 0731 model is undercutting OpenAI even after its recent price cuts, and asks whether chasing frontier models is the right race to run at all.

OpenUK CEO Amanda Brock argues the UK shouldn’t be focused on building new frontier models, but on the “model-adjacent technologies that AI harnesses – infrastructure and developer tooling” – where a lower barrier to entry is letting individuals and innovators break into the space.

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